Chief Operating Officer Tim Cook is a wise choice to lead Apple after Jobs.
Written by PAULINE CHEN / Published September 2, 2011
On August 24, 2011, Apple’s Board of Directors from Cupertino, California announced that Steve Jobs has decided to resign as Chief Executive Officer.
In his place, Tim Cook, the previous Apple’s Chief Operating Officer, will take on the position as CEO. Jobs is now the Chairman of the Board and will continue to contribute to Apple.
I have no doubt that Jobs has played a big part of Apple’s success. The inspirational Jobs has made countless contributions to Apple and managed to revolutionize the business world.
Chairman of Genentech, Art Levinson said, “Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company.”
Some worry whether his resignation will affect Apple’s future; they question whether if Cook is capable enough to fill in Job’s shoes. Although Jobs was Apple’s leading force, it looks as if Cook also has what it takes to lead Apple. After all, there is more than just one genius born.
And although Jobs is no longer CEO, he can still be as significant as he ever was before as Chairman of the Board. Changing Jobs’s position has no effect on whether he will be able to contribute his prominent ideas to Apple. Jobs will continue to play a crucial part in Apple, and he will also assist Cook as he goes along the process of becoming the next CEO of Apple.
Cook has served Apple for a total of 13 years; throughout his years I think he has shown prominence and displayed a knack for what he does.
“The Board has complete confidence that Tim is the right person to be our next CEO,” Levingston said, “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.”
Evidently Cook is no stranger to Apple, and a well-experienced veteran and will surely drive the company in the right direction.
Apple will continue its simplistic theme and continue doing what it is known for. With Cook behind the wheel, Apple will continue to prosper despite challenges faced on the road, I believe Apple is in good hands.